{"id":118158,"date":"2025-01-07T13:42:40","date_gmt":"2025-01-07T10:42:40","guid":{"rendered":"https:\/\/www.tgrthaber.com\/mavikadin\/?p=118158"},"modified":"2025-01-07T13:42:40","modified_gmt":"2025-01-07T10:42:40","slug":"birsah-markasi-kime-aittir-birsah-markasinin-urunleri-sahte-mi","status":"publish","type":"post","link":"https:\/\/www.tgrthaber.com\/mavikadin\/birsah-markasi-kime-aittir-birsah-markasinin-urunleri-sahte-mi\/","title":{"rendered":"Bir\u015fah markas\u0131 kime aittir? Bir\u015fah markas\u0131n\u0131n \u00fcr\u00fcnleri sahte mi?"},"content":{"rendered":"

Bir\u015fah S\u00fct markas\u0131\u00a0ile ilgili ya\u015fan\u0131lan olumsuz haberler g\u00fcndeme bomba gibi d\u00fc\u015ft\u00fc. Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131\u2019n\u0131n a\u00e7\u0131klamalar\u0131 sonras\u0131, markan\u0131n \u00fcr\u00fcn\u00fcn\u00fc t\u00fcketen t\u00fcketiciler taraf\u0131ndan baz\u0131 sorular sorulmaya ba\u015fland\u0131. Bir\u015fah S\u00fct kimin, sahibi kimdir, \u00fcr\u00fcnleri sahte mi? s\u0131k\u00e7a ara\u015ft\u0131r\u0131lmaya ba\u015fland\u0131. \u0130\u015fte, Bir\u015fah S\u00fct\u2019le ilgili t\u00fcm detaylar\u2026<\/p>\n

B\u0130R\u015eAH S\u00dcT K\u0130ME A\u0130TT\u0130R?<\/h3>\n

T\u00fcrkiye genelinde A101 marketlerinde sat\u0131lmaya ba\u015flayan Bir\u015fah s\u00fct markas\u0131. Frans\u0131z g\u0131da devi Danone\u2019nin T\u00fcrkiye’deki i\u015ftiraki olan Danone Tikve\u015fli G\u0131da \u00fcretiminin b\u00fcnyesinde Bir\u015fah markas\u0131 \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. Bir\u015fah markas\u0131 T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra D\u00fcnya\u2019n\u0131n bir\u00e7ok yerinde sat\u0131\u015f\u0131 yap\u0131lmaktad\u0131r.<\/p>\n

Bir\u015fah markas\u0131 Danone Tikve\u015fli G\u0131da \u00fcretim merkezine ait bir \u00fcr\u00fcnd\u00fcr. Danone markas\u0131 t\u00fcketiciler taraf\u0131ndan y\u0131llard\u0131r g\u00fcvenle kullan\u0131lan markalar aras\u0131nda yer al\u0131yordu. Son zamanlarda ya\u015fan\u0131lan olaylar markaya olan g\u00fcvenin sars\u0131lmas\u0131na neden oldu. Danone markas\u0131, \u0130srail\u2019in en b\u00fcy\u00fck g\u0131da i\u015fletmelerinden olan Strauss Group\u2019un alt kurulu\u015fu Strauss Dairies ile i\u015f birli\u011fi\u00a0yapmas\u0131 t\u00fcketiciler taraf\u0131ndan da tepki g\u00f6steriliyordu.<\/p>\n

\"bir\u015fah<\/p>\n

\n

B\u0130R\u015eAH S\u00dcT \u00dcR\u00dcNLER\u0130 SAHTE M\u0130?<\/h3>\n

5 Ocak 2025 y\u0131l\u0131nda Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 taraf\u0131ndan Bir\u015fah markas\u0131n\u0131n s\u00fct \u00fcr\u00fcn\u00fcn\u00fcn i\u00e7erisinde s\u00fct yerine su kullan\u0131ld\u0131\u011f\u0131 tespit edilmi\u015fti. Geli\u015fen bu olay sonucunda Bir\u015fah markas\u0131 bir bas\u0131n a\u00e7\u0131klamas\u0131 yay\u0131nlad\u0131.<\/p>\n

“S\u00fct ve s\u00fctl\u00fc \u00fcr\u00fcnler \u00fcretimi s\u0131ras\u0131nda, UHT s\u00fct teknolojisi gere\u011fi s\u0131cakl\u0131k dengesini sa\u011flamak amac\u0131yla i\u00e7ilebilir su kullan\u0131lmaktad\u0131r. Ancak teknik bir aksakl\u0131k nedeniyle 176.L parti numaral\u0131 \u00fcr\u00fcnlerin yakla\u015f\u0131k 100 litresinde sehven i\u00e7ilebilir su paketlenmi\u015ftir. Bu durum, halk sa\u011fl\u0131\u011f\u0131n\u0131 tehdit edecek bir risk olu\u015fturmamaktad\u0131r. Hatal\u0131 \u00fcr\u00fcnler, geriye izlenebilirlik y\u00f6ntemiyle sat\u0131\u015f noktalar\u0131ndan toplat\u0131lm\u0131\u015ft\u0131r.”<\/p>\n

Bir\u015fah markas\u0131n\u0131n yapt\u0131\u011f\u0131 bu a\u00e7\u0131klama ger\u00e7ekli\u011fini g\u00f6sterse de t\u00fcketiciler taraf\u0131ndan bu durum inand\u0131r\u0131c\u0131 gelmedi. Bir\u015fah s\u00fct \u00fcr\u00fcnlerini t\u00fcketen t\u00fcketiciler \u00fcr\u00fcnle alakal\u0131 endi\u015feler ya\u015famaya ba\u015flad\u0131. Danone b\u00fcnyesindeki Bir\u015fah markas\u0131 durumun sahte s\u00fct olmad\u0131\u011f\u0131n\u0131 \u00fcretim partisi s\u0131ras\u0131nda kaynaklanan bir aksakl\u0131\u011f\u0131n neden oldu\u011funu dile getirerek a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n

\"bir\u015fah<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131\u2019n\u0131n yapt\u0131\u011f\u0131 incelemeler sonucunda Bir\u015fah markas\u0131na ait olan s\u00fct \u00fcr\u00fcn\u00fcn i\u00e7erisinden su \u00e7\u0131kt\u0131\u011f\u0131 ispat edilmi\u015fti. Bir\u015fah s\u00fct \u00fcr\u00fcn\u00fc hakk\u0131nda ya\u015fan\u0131lan geli\u015fmeler t\u00fcketicilerin marka hakk\u0131nda ara\u015ft\u0131rmalar yapmas\u0131na neden oldu. Peki, Bir\u015fah markas\u0131 kime aittir? <\/p>\n","protected":false},"author":10,"featured_media":118159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[78],"tags":[7347,7346,7349,7348],"class_list":["post-118158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-birsah-markasi","tag-birsah-sut","tag-birsah-sut-sahte-mi","tag-birsak-markasi-kimin"],"_links":{"self":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/118158"}],"collection":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/comments?post=118158"}],"version-history":[{"count":1,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/118158\/revisions"}],"predecessor-version":[{"id":118306,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/118158\/revisions\/118306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media\/118159"}],"wp:attachment":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media?parent=118158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/categories?post=118158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/tags?post=118158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}