{"id":119561,"date":"2025-01-10T14:13:07","date_gmt":"2025-01-10T11:13:07","guid":{"rendered":"https:\/\/www.tgrthaber.com\/mavikadin\/?p=119561"},"modified":"2025-01-10T14:13:08","modified_gmt":"2025-01-10T11:13:08","slug":"yemegin-yaninda-en-cok-kola-tercih-ediliyor","status":"publish","type":"post","link":"https:\/\/www.tgrthaber.com\/mavikadin\/yemegin-yaninda-en-cok-kola-tercih-ediliyor\/","title":{"rendered":"Yeme\u011fin Yan\u0131nda En \u00c7ok \u201cKola\u201d Tercih Ediliyor!"},"content":{"rendered":"

Areda Piar\u2019\u0131n Gazl\u0131 \u0130\u00e7ecek T\u00fcketim Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, T\u00fcrk halk\u0131n\u0131n y\u00fczde 60,7\u2019si gazl\u0131 i\u00e7ecekleri yemeklerin yan\u0131nda t\u00fcketiyor ve y\u00fczde 53,2\u2019si en \u00e7ok kolay\u0131 tercih ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 42,3\u2019\u00fc k\u00fcresel boykot \u00e7a\u011fr\u0131lar\u0131 sonras\u0131 marka tercihlerinde de\u011fi\u015fiklik yapt\u0131\u011f\u0131n\u0131 belirtirken, y\u00fczde 38,6\u2019s\u0131 tad\u0131 s\u0131ra d\u0131\u015f\u0131 olmad\u0131\u011f\u0131 s\u00fcrece yeni gazl\u0131 i\u00e7ecekleri denemeye a\u00e7\u0131k oldu\u011funu ifade ediyor. Gazl\u0131 i\u00e7ecek denince y\u00fczde 34,2\u2019nin akl\u0131na Kapadokya semalar\u0131ndaki \u00f6zg\u00fcr hissettiren balonlar gelirken, kapak a\u00e7\u0131l\u0131rken \u00e7\u0131kan \u201cpsst\u201d sesi y\u00fczde 42,2 i\u00e7in \u201cbuz gibi \u00f6zg\u00fcrl\u00fck\u201d anlam\u0131na geliyor. E\u011flenceli bir detay olarak, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 31,3\u2019\u00fc, Gonca Vuslateri\u2019nin canland\u0131rd\u0131\u011f\u0131 Nur karakteriyle kar\u015f\u0131l\u0131kl\u0131 gazoz i\u00e7mek istiyor.<\/p>\n

GAZLI \u0130\u00c7ECEKLERDE KOLA L\u0130DER<\/h3>\n

Areda Piar Ara\u015ft\u0131rma \u015eirketi, Gazl\u0131 \u0130\u00e7ecek T\u00fcketim Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131n\u0131 kamuoyuyla payla\u015ft\u0131. T\u00fcrkiye genelinde 1.100 ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada, gazl\u0131 i\u00e7ecek t\u00fcketim tercihleri ve al\u0131\u015fkanl\u0131klar\u0131 detayl\u0131 \u015fekilde incelendi.<\/p>\n

T\u00fcrk halk\u0131n\u0131n gazl\u0131 i\u00e7ecekleri en \u00e7ok yemeklerin yan\u0131nda t\u00fcketti\u011fi ortaya \u00e7\u0131kt\u0131. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 60,7\u2019si yemekle birlikte gazl\u0131 i\u00e7ecek tercih ederken, y\u00fczde 21,2\u2019si at\u0131\u015ft\u0131rmal\u0131klarla birlikte t\u00fcketiyor. Y\u00fczde 10,2\u2019si dizi\/film izlerken, y\u00fczde 5,5\u2019i yemek sonras\u0131nda ve y\u00fczde 2,3\u2019\u00fc spor sonras\u0131nda gazl\u0131 i\u00e7eceklere y\u00f6neliyor.<\/p>\n

Yeme\u011fin yan\u0131nda en s\u0131k tercih edilen gazl\u0131 i\u00e7ecek y\u00fczde 53,2 ile kola olurken, y\u00fczde 18 ile gazoz ikinci s\u0131rada yer al\u0131yor. Maden suyu y\u00fczde 14,8 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada bulunuyor. Di\u011fer gazl\u0131 i\u00e7eceklerin t\u00fcketim oranlar\u0131 ise \u015f\u00f6yle s\u0131ralan\u0131yor: Meyveli maden suyu y\u00fczde 5; malt i\u00e7ecekler y\u00fczde 3,6; soda y\u00fczde 3,5; tonik y\u00fczde 1,1 ve enerji i\u00e7ece\u011fi y\u00fczde 0,9.<\/p>\n

\"\"<\/p>\n

Gazl\u0131 i\u00e7ecek sat\u0131n al\u0131rken en \u00e7ok tercih edilen ambalaj t\u00fcr\u00fc y\u00fczde 24,7 ile 2,5 litrelik \u015fi\u015feler oldu. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 23,6\u2019s\u0131 1 litrelik ambalajlar\u0131 tercih ederken, y\u00fczde 17,6\u2019s\u0131 330 ml\u2019lik kutu i\u00e7ecekleri se\u00e7iyor. Y\u00fczde 17,4\u2019l\u00fck bir oranla 1,5 litrelik \u015fi\u015feler tercih edilirken, 250 ml\u2019lik k\u00fc\u00e7\u00fck ambalajlar y\u00fczde 16,8 oran\u0131nda ra\u011fbet g\u00f6r\u00fcyor.<\/p>\n

Halk\u0131n Y\u00fczde 42,3\u2019\u00fc, Boykot \u00c7a\u011fr\u0131lar\u0131 Sonras\u0131 Gazl\u0131 \u0130\u00e7ecek Marka Tercihlerini De\u011fi\u015ftirdi<\/strong><\/p>\n

Ara\u015ft\u0131rmada, kat\u0131l\u0131mc\u0131lara \u201cYeni bir gazl\u0131 i\u00e7ecek denemeye cesaretin var m\u0131?\u201d sorusu da y\u00f6neltildi. Y\u00fczde 38,6\u2019s\u0131, s\u0131ra d\u0131\u015f\u0131 bir lezzeti olmad\u0131\u011f\u0131 s\u00fcrece yeni tatlara a\u00e7\u0131k oldu\u011funu belirtirken, y\u00fczde 27,2\u2019si \u201cNe olursa i\u00e7erim\u201d diyerek cesaretli bir yakla\u015f\u0131m sergiliyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 21\u2019i ise klasiklerden \u015fa\u015fmayaca\u011f\u0131n\u0131 ifade ederken yeni bir tad\u0131 denemek i\u00e7in \u00f6nce arkada\u015f\u0131n\u0131n fikrini bekleyece\u011fini s\u00f6yleyenlerin oran\u0131 ise y\u00fczde 13,1.<\/p>\n

D\u00fcnyada ve T\u00fcrkiye\u2019de son d\u00f6nemde g\u00fcndeme gelen boykot \u00e7a\u011fr\u0131lar\u0131n\u0131n gazl\u0131 i\u00e7ecek markalar\u0131na olan etkisi de ara\u015ft\u0131rmada yer ald\u0131. Halk\u0131n y\u00fczde 42,3\u2019\u00fc, boykot \u00e7a\u011fr\u0131lar\u0131 sonras\u0131 gazl\u0131 i\u00e7ecek markas\u0131 tercihlerinde de\u011fi\u015fiklik yapt\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

\"\"<\/p>\n

GAZOZ DEY\u0130NCE AKLA GELEN KARAKTERLER K\u0130M?<\/h3>\n

Ara\u015ft\u0131rman\u0131n dikkat \u00e7ekici sonu\u00e7lar\u0131ndan biri de kat\u0131l\u0131mc\u0131lar\u0131n gazl\u0131 i\u00e7ecek deneyimlerini pop\u00fcler k\u00fclt\u00fcrle ili\u015fkilendirme \u015fekli oldu. Gonca Vuslateri\u2019nin canland\u0131rd\u0131\u011f\u0131 Nur karakteri, y\u00fczde 31,3 oran\u0131yla en \u00e7ok gazoz i\u00e7mek istenen karakter olarak \u00f6ne \u00e7\u0131kt\u0131. Onu, unutulmaz dizi karakterinden Wilma Elles\u2019\u0131n canland\u0131rd\u0131\u011f\u0131 Caroline (Y\u00fczde 29,8) Ye\u015fil\u00e7am\u2019dan Nuri Al\u00e7o (Y\u00fczde 22,2) takip etti. Yabanc\u0131 dizi karakterlerinden Walter White y\u00fczde 11,6 oran\u0131yla d\u00f6rd\u00fcnc\u00fc s\u0131radayken, Joe Goldberg y\u00fczde 5,2 ile listede yer ald\u0131.<\/p>\n

KAPADOKYA SEMALARINDAK\u0130 BALONLAR MI, EVEREST’\u0130N Z\u0130RVES\u0130 M\u0130?<\/h3>\n

Kat\u0131l\u0131mc\u0131lar\u0131n gazl\u0131 i\u00e7ecekleri ne ile \u00f6zde\u015fle\u015ftirdiklerine dair e\u011flenceli sonu\u00e7lar da ara\u015ft\u0131rmada yer ald\u0131. Y\u00fczde 34,2\u2019si gazl\u0131 i\u00e7ece\u011fi, Kapadokya semalar\u0131ndaki balonlarla \u00f6zde\u015fle\u015ftirirken, y\u00fczde 31,9\u2019u gazl\u0131 i\u00e7eceklerin Everest\u2019in zirvesinde buz gibi bir deneyimi \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. Norve\u00e7\u2019in kuzey \u0131\u015f\u0131klar\u0131 diyenler y\u00fczde 21,6 oran\u0131ndayken, Amazon ormanlar\u0131n\u0131n egzotik atmosferini hat\u0131rlatanlar y\u00fczde 12,4 olarak belirlendi.<\/p>\n

Gazl\u0131 i\u00e7ecek \u015fi\u015fesi a\u00e7\u0131ld\u0131\u011f\u0131nda duyulan o me\u015fhur \u201cpsst\u201d sesi, kat\u0131l\u0131mc\u0131lar aras\u0131nda farkl\u0131 duygular uyand\u0131r\u0131yor. Y\u00fczde 42,2\u2019lik kesim bu sesi \u201cbuz gibi \u00f6zg\u00fcrl\u00fck\u201d olarak tan\u0131mlarken, y\u00fczde 23,9\u2019u mutlulu\u011fun sesi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. E\u011flencenin ba\u015flang\u0131c\u0131 diyenler y\u00fczde 20,4\u2019l\u00fck bir orana sahipken, y\u00fczde 13,5\u2019i ise bu sesi \u201ckarma\u015faya k\u00fc\u00e7\u00fck bir mola\u201d olarak yorumluyor.<\/p>\n

ARA\u015eTIRMANIN METEOLOJ\u0130S\u0130<\/h3>\n

T\u00fcrkiye genelinde 1.100 ki\u015finin kat\u0131ld\u0131\u011f\u0131 ve 01 \u2013 07 Ocak 2025 tarihleri aras\u0131nda yap\u0131lan ara\u015ft\u0131rma, kantitatif ara\u015ft\u0131rma y\u00f6ntemlerinden CAWI tekni\u011fi ile \u201cAreda Piar\u2019\u0131n Profil Bazl\u0131 Dijital Paneli\u201d kullan\u0131larak ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Areda Piar\u2019\u0131n Gazl\u0131 \u0130\u00e7ecek T\u00fcketim Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, T\u00fcrk halk\u0131n\u0131n y\u00fczde 60,7\u2019si gazl\u0131 i\u00e7ecekleri yemeklerin yan\u0131nda t\u00fcketiyor ve y\u00fczde 53,2\u2019si en \u00e7ok kolay\u0131 tercih ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 42,3\u2019\u00fc k\u00fcresel boykot \u00e7a\u011fr\u0131lar\u0131 sonras\u0131 marka tercihlerinde de\u011fi\u015fiklik yapt\u0131\u011f\u0131n\u0131 belirtirken, y\u00fczde 38,6\u2019s\u0131 tad\u0131 s\u0131ra d\u0131\u015f\u0131 olmad\u0131\u011f\u0131 s\u00fcrece yeni gazl\u0131 i\u00e7ecekleri denemeye a\u00e7\u0131k oldu\u011funu ifade ediyor. Gazl\u0131 i\u00e7ecek denince y\u00fczde 34,2\u2019nin akl\u0131na Kapadokya semalar\u0131ndaki \u00f6zg\u00fcr hissettiren balonlar gelirken, kapak a\u00e7\u0131l\u0131rken \u00e7\u0131kan \u201cpsst\u201d sesi y\u00fczde 42,2 i\u00e7in \u201cbuz gibi \u00f6zg\u00fcrl\u00fck\u201d anlam\u0131na geliyor. E\u011flenceli bir detay olarak, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 31,3\u2019\u00fc, Gonca Vuslateri\u2019nin canland\u0131rd\u0131\u011f\u0131 Nur karakteriyle kar\u015f\u0131l\u0131kl\u0131 gazoz i\u00e7mek istiyor.<\/p>\n","protected":false},"author":24,"featured_media":119564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[101],"tags":[482,7622],"class_list":["post-119561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kesfet","tag-arastirma","tag-icecekler"],"_links":{"self":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/119561"}],"collection":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/comments?post=119561"}],"version-history":[{"count":2,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/119561\/revisions"}],"predecessor-version":[{"id":119566,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/119561\/revisions\/119566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media\/119564"}],"wp:attachment":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media?parent=119561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/categories?post=119561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/tags?post=119561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}