{"id":146195,"date":"2025-03-13T11:13:39","date_gmt":"2025-03-13T08:13:39","guid":{"rendered":"https:\/\/www.tgrthaber.com\/mavikadin\/?p=146195"},"modified":"2025-03-13T11:15:52","modified_gmt":"2025-03-13T08:15:52","slug":"turk-halkinin-yuzde-961ine-gore-restoranlar-ramazanda-firsatcilik-yapiyor-ve-yuzde-68i-artik-disarida-iftar-yapmayi-dusunmuyor","status":"publish","type":"post","link":"https:\/\/www.tgrthaber.com\/mavikadin\/turk-halkinin-yuzde-961ine-gore-restoranlar-ramazanda-firsatcilik-yapiyor-ve-yuzde-68i-artik-disarida-iftar-yapmayi-dusunmuyor\/","title":{"rendered":"\u00a0T\u00fcrk halk\u0131n\u0131n y\u00fczde 96,1\u2019ine g\u00f6re restoranlar Ramazan\u2019da f\u0131rsat\u00e7\u0131l\u0131k yap\u0131yor ve y\u00fczde 68\u2019i art\u0131k d\u0131\u015far\u0131da iftar yapmay\u0131 d\u00fc\u015f\u00fcnm\u00fcyor!"},"content":{"rendered":"

Areda Piar\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrk halk\u0131n\u0131n y\u00fczde 96,1\u2019i Ramazan ay\u0131nda restoranlar\u0131n iftar men\u00fcs\u00fcnde f\u0131rsat\u00e7\u0131l\u0131k yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Y\u00fczde 68\u2019i artan fiyatlar nedeniyle d\u0131\u015far\u0131da iftar yapmay\u0131 d\u00fc\u015f\u00fcnmezken, y\u00fczde 73,7\u2019si restoran se\u00e7iminde fiyat uygunlu\u011funu \u00f6nceliyor. Halk\u0131n en b\u00fcy\u00fck beklentisi daha ekonomik men\u00fcler olurken, y\u00fczde 76,4\u2019\u00fc y\u00fcksek fiyatlar\u0131 k\u00e2r marj\u0131na ba\u011fl\u0131yor. Y\u00fczde 78,6\u2019s\u0131 ise Ramazan\u2019a \u00f6zel men\u00fcleri g\u00f6steri\u015fli ve israfa yol a\u00e7an i\u00e7erikler olarak de\u011ferlendiriyor.<\/p>\n

F\u0130YATLAR ARTTI, \u0130FTAR PLANLARI DE\u011e\u0130\u015eT\u0130<\/h3>\n

Areda Piar\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrk halk\u0131n\u0131n y\u00fczde 45,8\u2019i d\u0131\u015far\u0131da iftar yapmad\u0131\u011f\u0131n\u0131 ifade ederken, y\u00fczde 37,5\u2019i yaln\u0131zca arkada\u015f ve akraba bulu\u015fmalar\u0131nda kafe ve restoranlar\u0131 tercih ediyor. Ramazan boyunca iki veya \u00fc\u00e7 kez d\u0131\u015far\u0131da iftar yapanlar\u0131n oran\u0131 y\u00fczde 14,2, haftada birka\u00e7 kez \u00e7\u0131kanlar\u0131n oran\u0131 ise y\u00fczde 1,7.<\/p>\n

\"\"<\/p>\n

\n

Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 67,8\u2019i orta segment restoranlar\u0131 tercih ederken, y\u00fczde 17,8\u2019i belediye sosyal tesislerini, y\u00fczde 14,4\u2019\u00fc ise l\u00fcks restoranlar\u0131 se\u00e7iyor. D\u0131\u015far\u0131da iftar yapanlar\u0131n y\u00fczde 52,5\u2019i 500 TL ve alt\u0131 men\u00fcleri tercih ederken, y\u00fczde 30,7\u2019si 500-1000 TL, y\u00fczde 10,3\u2019\u00fc ise 1000-1500 TL aras\u0131ndaki men\u00fclere y\u00f6neliyor.<\/p>\n

KAFE VE RESTORANLAR FIRSAT\u00c7ILIK PE\u015e\u0130NDE M\u0130?<\/h3>\n

Artan iftar men\u00fcs\u00fc fiyatlar\u0131 halk\u0131n d\u0131\u015far\u0131da iftar yapma kararlar\u0131n\u0131 etkiliyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 68\u2019i fiyat art\u0131\u015f\u0131 nedeniyle d\u0131\u015far\u0131da iftar yapmay\u0131 d\u00fc\u015f\u00fcnmedi\u011fini, y\u00fczde 20,6\u2019s\u0131 ise \u00f6nceki y\u0131llara g\u00f6re daha az d\u0131\u015far\u0131da iftar yapt\u0131\u011f\u0131n\u0131 belirtiyor. Daha ekonomik mekanlara y\u00f6nelenler y\u00fczde 6,5 iken fiyat art\u0131\u015flar\u0131n\u0131n tercihlerini etkilemedi\u011fini ifade edenler y\u00fczde 4,9.<\/p>\n

Ara\u015ft\u0131rman\u0131n dikkat \u00e7eken verilerinden biri, \u201cSizce iftar men\u00fclerinde kafe ve restoranlar f\u0131rsat\u00e7\u0131l\u0131k yap\u0131yor mu?\u201d sorusuna T\u00fcrk halk\u0131n\u0131n y\u00fczde 96,1\u2019inin \u201cEvet\u201d cevab\u0131n\u0131 vermesi. F\u0131rsat\u00e7\u0131l\u0131k yap\u0131lmad\u0131\u011f\u0131n\u0131 s\u00f6yleyenler ise yaln\u0131zca y\u00fczde 3,9\u2019luk bir kesimi kaps\u0131yor. Bu durum, kat\u0131l\u0131mc\u0131lara y\u00f6neltilen bir di\u011fer soruda da kendini g\u00f6steriyor. \u201cSizce iftar men\u00fc fiyatlar\u0131n\u0131n y\u00fcksek olmas\u0131n\u0131n sebebi nedir?\u201d sorusuna kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 76,4\u2019\u00fc en b\u00fcy\u00fck nedenin yine \u201cf\u0131rsat\u00e7\u0131l\u0131k ve y\u00fcksek k\u00e2r marj\u0131\u201d oldu\u011funu belirtiyor. Y\u00fczde 34\u2019\u00fc restoran maliyetlerindeki art\u0131\u015f\u0131, y\u00fczde 21\u2019i ise l\u00fcks restoranlar\u0131n fiyatlar\u0131n\u0131n t\u00fcm restoranlar\u0131 etkiledi\u011fini ifade ediyor. Ayr\u0131ca, y\u00fcksek taleplerin etkili oldu\u011funu d\u00fc\u015f\u00fcnenlerin oran\u0131 y\u00fczde 20,4.<\/p>\n

\"\"<\/p>\n

\n

HALKIN RESTORANLARDAN BEKLENT\u0130S\u0130 NET: DAHA UYGUN F\u0130YATLI MEN\u00dcLER<\/h3>\n

Restoran se\u00e7erken halk\u0131n y\u00fczde 73,7\u2019si fiyat uygunlu\u011funu, y\u00fczde 58\u2019i lezzet ve kaliteyi \u00f6nemsiyor. Men\u00fc \u00e7e\u015fitlili\u011fi y\u00fczde 27,3; servis h\u0131z\u0131 y\u00fczde 17,5; ula\u015f\u0131m kolayl\u0131\u011f\u0131 y\u00fczde 15 oranlar\u0131nda kar\u015f\u0131l\u0131k bulurken, restoran\u0131n atmosferi, \u00e7ocuk alan\u0131 ve Ramazan e\u011flencesi gibi fakt\u00f6rler de se\u00e7imde etkili oluyor.<\/p>\n

Halk\u0131n y\u00fczde 30,7\u2019si gitti\u011fi kafe veya restoranda iftar men\u00fcs\u00fcnde daha ekonomik \u00fcr\u00fcn se\u00e7enekleri isterken, y\u00fczde 22,8\u2019i iftar men\u00fcs\u00fcyle s\u0131n\u0131rl\u0131 kalmak istemiyor, y\u00fczde 20,5\u2019i ise geleneksel Ramazan tatlar\u0131n\u0131 ar\u0131yor. \u0130ftar men\u00fcs\u00fcn\u00fcn se\u00e7enekli olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnenler y\u00fczde 18,2 iken aile veya grup indiriminden faydalanmak isteyenlerin oran\u0131 y\u00fczde 6,1.<\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 78,6\u2019s\u0131 pop\u00fcler restoranlar\u0131n Ramazan men\u00fclerini fazla g\u00f6steri\u015fli buluyor ve israfa yol a\u00e7t\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Y\u00fczde 17,2\u2019si, bu men\u00fcleri fiyat\u0131na g\u00f6re yetersiz buluyor. Yeterli ve makul oldu\u011funu s\u00f6yleyenlerin oran\u0131 ise y\u00fczde 4,1.<\/p>\n

ARA\u015eTIRMANIN METODOLOJ\u0130S\u0130<\/h3>\n

T\u00fcrkiye genelinde 784 ki\u015finin kat\u0131ld\u0131\u011f\u0131 ve 05-09 Mart 2025 tarihleri aras\u0131nda yap\u0131lan ara\u015ft\u0131rma, kantitatif ara\u015ft\u0131rma y\u00f6ntemlerinden CAWI tekni\u011fi ile \u201cAreda Piar\u2019\u0131n Profil Bazl\u0131 Dijital Paneli\u201d kullan\u0131larak ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Areda Piar\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrk halk\u0131n\u0131n y\u00fczde 96,1\u2019i Ramazan ay\u0131nda restoranlar\u0131n iftar men\u00fcs\u00fcnde f\u0131rsat\u00e7\u0131l\u0131k yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Y\u00fczde 68\u2019i artan fiyatlar nedeniyle d\u0131\u015far\u0131da iftar yapmay\u0131 d\u00fc\u015f\u00fcnmezken, y\u00fczde 73,7\u2019si restoran se\u00e7iminde fiyat uygunlu\u011funu \u00f6nceliyor.<\/p>\n","protected":false},"author":5,"featured_media":146209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[78],"tags":[574,495,6170],"class_list":["post-146195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-iftar","tag-ramazan","tag-ramazan-ayi"],"_links":{"self":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/146195"}],"collection":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/comments?post=146195"}],"version-history":[{"count":3,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/146195\/revisions"}],"predecessor-version":[{"id":146211,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/146195\/revisions\/146211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media\/146209"}],"wp:attachment":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media?parent=146195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/categories?post=146195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/tags?post=146195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}