{"id":203306,"date":"2025-07-10T19:57:50","date_gmt":"2025-07-10T16:57:50","guid":{"rendered":"https:\/\/www.tgrthaber.com\/mavikadin\/?p=203306"},"modified":"2025-07-10T19:57:50","modified_gmt":"2025-07-10T16:57:50","slug":"lacoste-markasi-kime-ait-lacoste-hangi-ulkenin-markasidir","status":"publish","type":"post","link":"https:\/\/www.tgrthaber.com\/mavikadin\/lacoste-markasi-kime-ait-lacoste-hangi-ulkenin-markasidir\/","title":{"rendered":"Lacoste markas\u0131 kime ait? Lacoste hangi \u00fclkenin markas\u0131d\u0131r?"},"content":{"rendered":"

Frans\u0131z teniz\u00e7i Rene Lacoste’un 1993 y\u0131l\u0131nda ‘timsah’ lakab\u0131yla ba\u015flatt\u0131\u011f\u0131 ser\u00fcven, \u015fu anda t\u00fcm d\u00fcnyada tan\u0131nan bir marka olmu\u015f durumda. Peki ye\u015fil timsah logolu Lacoste markas\u0131 kime ait. Lacoste hangi \u00fclkenin markas\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor? \u0130\u015fte markan\u0131n ad\u0131 herkes taraf\u0131ndan bilinse bile, bilinmeyen ve merak edilen t\u00fcm detaylar\u0131yla Lacoste markas\u0131na dair bilinmeyenler…<\/p>\n

LACOSTE MARKASI K\u0130ME A\u0130T?<\/h3>\n

1930 y\u0131llar\u0131nda temeli Fransa’da at\u0131lan Lacoste, g\u00fcn\u00fcm\u00fczde d\u00fcnyan\u0131n tan\u0131d\u0131\u011f\u0131 bir marka halini ald\u0131. O d\u00f6nem tenisteki ba\u015far\u0131s\u0131yla ad\u0131n\u0131 duyuran Rene Lacoste, tarz\u0131 ve kendine \u00f6zg\u00fc stiliyle herkesin ilgi oda\u011f\u0131 olmu\u015ftu.<\/p>\n

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Lakab\u0131 ‘Timsah’ olan Rene Lacoste, kendisine tak\u0131lan bu lakab\u0131 sembole d\u00f6n\u00fc\u015ft\u00fcrmeyi d\u00fc\u015f\u00fcnd\u00fc. Lacoste markas\u0131n\u0131n ba\u015flang\u0131\u00e7 noktas\u0131 asl\u0131nda bu olay oldu. O d\u00f6nemin Frans\u0131z tekstil \u00fcreticisi olan, Andre Gillier, Rene ile ortakl\u0131 kurdu ve bug\u00fcnk\u00fc Lacoste markas\u0131 ortaya \u00e7\u0131km\u0131\u015f oldu.<\/p>\n

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Rene Lacoste ve Andre Gillier, \u00f6ncelikle polo yaka ti\u015f\u00f6rtlerle i\u015fe ba\u015flad\u0131lar. Ba\u015far\u0131lar\u0131 y\u00fcksek olunca, spor giyim alan\u0131nda Fransa’da modan\u0131n s\u0131n\u0131r\u0131n\u0131 resmen a\u015ft\u0131lar.<\/p>\n

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LACOSTE HANG\u0130 \u00dcLKEN\u0130N MARKASIDIR?<\/h3>\n

Kuru\u015fu\u015fundan itibaren Lacoste markas\u0131 Fransa’ya aitti. 2012 y\u0131l\u0131nda ise markada bir de\u011fi\u015fim ya\u015fand\u0131. \u0130svi\u00e7re holdingi olan Maus Freres SA, Lacoste markas\u0131n\u0131 sat\u0131n ald\u0131. B\u00f6ylece 2012 y\u0131l\u0131nda Lacoste Fransa’dan \u0130svi\u00e7re’ye ge\u00e7mi\u015f oldu. Sat\u0131n alma anla\u015fmas\u0131nda rakamlar ise olduk\u00e7a y\u00fcksek. Maus Freres SA, Lacoste’u 1 milyar euro gibi dudak u\u00e7uklatan bir rakamla sat\u0131n ald\u0131.<\/p>\n

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\u015eu anda Lacoste markas\u0131 \u0130svi\u00e7reli Maus Freres SA taraf\u0131ndan i\u015fletiliyor. \u0130sve\u00e7 holdingin b\u00fcnyesinde, Aigle, The Kooples, Manor ve Gant isimlerinde ba\u015fka markalar da mevcut. Ancak Lacoste, \u00f6zellikle logosuyla en \u00e7ok \u00f6ne \u00e7\u0131kan marka olarak biliniyor.<\/p>\n

Lacoste Frans\u0131z bir markay\u0131 temsil etse de \u015fu an \u0130svi\u00e7re merkezli bir \u015firkete ait. Ancak hala Frans\u0131z k\u00fclt\u00fcr\u00fcn\u00fc ve zarefetini ta\u015f\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lacoste markas\u0131n\u0131 d\u00fcnya \u00e7ap\u0131nda bilmeyen yok. Fakat \u00e7o\u011fu ki\u015fi ‘Lacoste markas\u0131 kime ait?’, ‘Lacoste hangi \u00fclkenin markas\u0131?’ gibi sorular\u0131 da ara\u015ft\u0131r\u0131yor. Asl\u0131nda bu sorular\u0131n cevaplar\u0131 biraz kar\u0131\u015f\u0131k. Peki Lacoste makas\u0131 ger\u00e7ekte kimin? Lacoste hangi \u00fclkenin markas\u0131? \u0130\u015fte d\u00fcnya \u00e7ap\u0131nda nam salm\u0131\u015f Lacoste markas\u0131na dair merak edilen t\u00fcm detaylar…<\/p>\n","protected":false},"author":35,"featured_media":203307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[491],"tags":[3374,1538,27734,27735,27736],"class_list":["post-203306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biyografi","tag-biyografi","tag-fransa","tag-lacoste","tag-rene-lacoste","tag-yesil-timsah"],"_links":{"self":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/203306"}],"collection":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/comments?post=203306"}],"version-history":[{"count":2,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/203306\/revisions"}],"predecessor-version":[{"id":203313,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/203306\/revisions\/203313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media\/203307"}],"wp:attachment":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media?parent=203306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/categories?post=203306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/tags?post=203306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}