{"id":307594,"date":"2026-03-09T14:45:19","date_gmt":"2026-03-09T11:45:19","guid":{"rendered":"https:\/\/www.tgrthaber.com\/mavikadin\/?p=307594"},"modified":"2026-03-09T14:54:58","modified_gmt":"2026-03-09T11:54:58","slug":"x-eroglu-holdingden-8-marta-ozel-deger-ureten-x-kadinlari-projesi-kadinlarin-ozdeger-yolculugu","status":"publish","type":"post","link":"https:\/\/www.tgrthaber.com\/mavikadin\/x-eroglu-holdingden-8-marta-ozel-deger-ureten-x-kadinlari-projesi-kadinlarin-ozdeger-yolculugu\/","title":{"rendered":"X Ero\u011flu Holding\u2019den 8 Mart\u2019a \u00f6zel “De\u011fer \u00dcreten X Kad\u0131nlar\u0131” projesi! Kad\u0131nlar\u0131n \u00f6zde\u011fer yolculu\u011fu"},"content":{"rendered":"

X Ero\u011flu Holding, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc kapsam\u0131nda hayata ge\u00e7irdi\u011fi “De\u011fer \u00dcreten X Kad\u0131n<\/a>lar\u0131” projesiyle kad\u0131nlar\u0131n \u00f6zde\u011fer yolculu\u011funa dikkat \u00e7ekmeyi, kendilerini en de\u011ferli hissettikleri anlar\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ve bu ilham veren hikayeleri kolektif bir ilham kayna\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefliyor.<\/p>\n

KADINLARIN \u00d6ZDE\u011eER YOLCULU\u011eU G\u00d6R\u00dcN\u00dcR OLUYOR<\/h3>\n

X Ero\u011flu Holding, 8 Mart D\u00fcnya Kad\u0131n<\/a>lar G\u00fcn\u00fc kapsam\u0131nda \u201cDe\u011fer \u00dcreten X Kad\u0131nlar\u0131\u201d projesini hayata ge\u00e7irdi. Kad\u0131nlar\u0131n \u00f6zde\u011fer yolculu\u011funu g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ve de\u011fer \u00fcretme k\u00fclt\u00fcr\u00fcn\u00fc kurumsal yap\u0131dan topluma ta\u015f\u0131may\u0131 hedefleyen proje kapsam\u0131nda, kad\u0131n \u00e7al\u0131\u015fanlara \u201cEn \u00f6nemli de\u011feriniz nedir?\u201d ve \u201cEn de\u011ferli hissetti\u011finiz an nedir?\u201d sorular\u0131 y\u00f6neltildi.
\n\u201cEn \u00f6nemli de\u011feriniz nedir?\u201d sorusuna verilen yan\u0131tlar; sayg\u0131, merhamet, sadakat, anlam yaratmak, \u00fcretmek, \u00f6zsayg\u0131, cesaret, samimiyet ve iyilik gibi kavramlarda bulu\u015ftu. \u201cEn de\u011ferli hissetti\u011finiz an nedir?\u201d sorusuna ise kad\u0131nlar, hayat\u0131n farkl\u0131 kimliklerinden cevaplar verdi. Kendi ayaklar\u0131 \u00fczerinde durup ilk maa\u015f\u0131n\u0131 kazand\u0131\u011f\u0131 g\u00fcn, kariyerindeki ilk ad\u0131m, i\u015f hayat\u0131nda bir krizi ba\u015far\u0131yla y\u00f6netti\u011fi kritik s\u00fcre\u00e7, deprem b\u00f6lgesinde bir ailenin hediye etti\u011fi patikle hissedilen dayan\u0131\u015fma duygusu, bir \u00f6\u011fretmenin verdi\u011fi destek, \u00fcretti\u011fi i\u015fin kar\u015f\u0131l\u0131k buldu\u011fu ya da bir ki\u015finin geli\u015fimine katk\u0131 sa\u011flad\u0131\u011f\u0131 anlar; kad\u0131nlar\u0131n kendilerini en de\u011ferli hissettikleri anlar olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n

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\n

\u00d6ZDE\u011eER YOLCULU\u011eU D\u0130J\u0130TAL PLATFORMA TA\u015eINDI<\/h3>\n

Proje kapsam\u0131nda, kad\u0131n<\/a> \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131n ilham veren hik\u00e2yelerini daha geni\u015f kitlelerle bulu\u015fturmak amac\u0131yla xkadinlari.com web sitesi hayata ge\u00e7irildi. Platform, \u015fu an grubun kad\u0131n \u00e7al\u0131\u015fanlar\u0131na a\u00e7\u0131k olsa da kad\u0131nlar\u0131n kendilerini en de\u011ferli hissettikleri anlar\u0131 payla\u015fabilecekleri bir dijital bulu\u015fma noktas\u0131 olarak tasarland\u0131 xkadinlari.com internet sitesinde kat\u0131l\u0131mc\u0131lara tek bir soru y\u00f6neltiliyor: \u201cKendinizi en de\u011ferli hissetti\u011finiz an \/ hik\u00e2ye nedir?\u201d
\nBir ba\u015far\u0131 an\u0131, sessizce \u00fcstesinden gelinen bir m\u00fccadele ya da kimsenin bilmedi\u011fi ama ki\u015fiyi var eden bir deneyim\u2026 Kat\u0131l\u0131mc\u0131lar, hik\u00e2yelerini ve o ana ait bir foto\u011fraf\u0131 platform \u00fczerinden payla\u015fabiliyor. G\u00f6nderilen i\u00e7erikler yaln\u0131zca se\u00e7ici kurul taraf\u0131ndan g\u00f6r\u00fcnt\u00fcleniyor ve ba\u011f\u0131ms\u0131z bir editoryal ekip taraf\u0131ndan de\u011ferlendirme yap\u0131l\u0131yor. De\u011ferlendirme sonucunda en ilham veren \u00fc\u00e7 hik\u00e2ye yay\u0131na al\u0131nacak ve sahiplerine \u00e7e\u015fitli hediyeler verilecek. Bu y\u00f6n\u00fcyle proje bir yar\u0131\u015fman\u0131n \u00f6tesine ge\u00e7erek, kad\u0131nlar\u0131n deneyimlerini kolektif bir haf\u0131zaya d\u00f6n\u00fc\u015ft\u00fcrmeyi ve dayan\u0131\u015fma duygusunu b\u00fcy\u00fctmeyi ama\u00e7l\u0131yor.<\/p>\n

ARA\u015eTIRMADAN \u0130LHAM ALAN \u00c7IKI\u015e NOKTASI<\/h3>\n

Projeyle ilgili konu\u015fan X Ero\u011flu Holding Kurumsal \u0130leti\u015fim ve Pazarlama M\u00fcd\u00fcr\u00fc Memnune Akdeniz, \u00e7\u0131k\u0131\u015f noktalar\u0131n\u0131n 48 \u00fclkede ger\u00e7ekle\u015ftirilen \u201cAge and Gender Differences in Self-Esteem\u2014A Cross-Cultural Window\u201d ara\u015ft\u0131rmas\u0131 oldu\u011funu belirtti. Ara\u015ft\u0131rmada kad\u0131nlara \u201cKendinizi en de\u011ferli hissetti\u011finiz an nedir?\u201d sorusunun y\u00f6neltildi\u011fini aktaran Akdeniz, 18 ya\u015f alt\u0131 k\u0131z \u00e7ocuklar\u0131n\u0131n bu soruya 3\u20137 saniyede yan\u0131t verirken, 25 ya\u015f \u00fcst\u00fc kad\u0131nlar\u0131n 60\u201390 saniye d\u00fc\u015f\u00fcnerek cevap vermesinin dikkat \u00e7ekici bir veri oldu\u011funu ifade etti. Bu fark\u0131n, kad\u0131nlar\u0131n \u00f6zde\u011fer alg\u0131s\u0131nda zaman i\u00e7inde ya\u015fad\u0131\u011f\u0131 de\u011fi\u015fime i\u015faret etti\u011fini vurgulad\u0131.
\n\u015eirket olarak \u201cDe\u011fer Verdi\u011finiz Her \u015eey\u201d mottosuyla faaliyetlerini s\u00fcrd\u00fcrd\u00fcklerini belirten Akdeniz, \u201cAra\u015ft\u0131rman\u0131n ortaya koydu\u011fu bu veri, bizi kad\u0131nlar\u0131n kendilerini de\u011ferli hissettikleri anlar\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmaya ve bu fark\u0131ndal\u0131\u011f\u0131 kurum k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn bir par\u00e7as\u0131 haline getirmeye y\u00f6neltti. Projenin ilk faz\u0131nda y\u00f6netimden sahaya kadar t\u00fcm birimlerimizdeki kad\u0131n \u00e7al\u0131\u015fanlar\u0131m\u0131zla bir araya geldik\u201d dedi.<\/p>\n

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\n

KADIN \u00c7ALI\u015eAN ORANI B\u0130R \u0130STAT\u0130ST\u0130KTEN FAZLASI<\/h3>\n

Projenin ilk faz\u0131na destek veren X Ero\u011flu Holding Sosyal Yard\u0131m Komisyon Ba\u015fkan\u0131 M\u00fccella Ero\u011flu ise Holding b\u00fcnyesindeki kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131n y\u00fczde 54,7 oldu\u011funu belirtti. Ero\u011flu, \u201cKad\u0131nlar\u0131n i\u015f hayat\u0131ndaki varl\u0131\u011f\u0131n\u0131 yaln\u0131zca bir istatistik olarak de\u011fil, kurumumuzun \u00fcretim g\u00fcc\u00fcn\u00fcn ve d\u00f6n\u00fc\u015f\u00fcm kapasitesinin temel unsuru olarak g\u00f6r\u00fcyoruz. Bu oran, e\u015fitlik\u00e7i ve kapsay\u0131c\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131n somut bir g\u00f6stergesidir\u201d ifadelerini kulland\u0131.<\/p>\n

DE\u011eER \u00dcRETENLERDEN KALICI SOSYAL ETK\u0130 HAMLES\u0130<\/h3>\n

\u201cDe\u011fer \u00dcretenler\u201d \u00e7at\u0131s\u0131 alt\u0131nda ilerleyecek proje; kad\u0131nlardan \u00e7ocuklara, gen\u00e7lerden giri\u015fimcilere kadar farkl\u0131 ekosistemlere dokunarak b\u00fcy\u00fcmeye devam edecek. X Ero\u011flu Holding, bu giri\u015fimi yaln\u0131zca 8 Mart\u2019a \u00f6zel bir fark\u0131ndal\u0131k \u00e7al\u0131\u015fmas\u0131 olarak de\u011fil, uzun vadeli ve s\u00fcrd\u00fcr\u00fclebilir bir sosyal etki platformu olarak konumland\u0131r\u0131yor.
\n\u0130lerleyen g\u00fcnlerde xkadinlari.com internet sitesi \u00fczerinden payla\u015f\u0131lan her hik\u00e2ye, ba\u015fka bir kad\u0131na cesaret olmay\u0131 ve de\u011fer \u00fcretme k\u00fclt\u00fcr\u00fcn\u00fc daha geni\u015f bir toplumsal zemine ta\u015f\u0131may\u0131 hedefliyor.<\/p>\n

X ERO\u011eLU HOLD\u0130NG HAKKINDA<\/h3>\n

1983 y\u0131l\u0131nda kurulan Colin\u2019s markas\u0131yla temelleri at\u0131lan Ero\u011flu Grubu, 1990\u2019da T\u00fcrkiye\u2019nin ilk entegre haz\u0131r giyim \u00fcretim tesislerinden biri olan Ero\u011flu Giyim ile sanayi alan\u0131nda g\u00fc\u00e7l\u00fc bir konum elde etti. Ard\u0131ndan Loft ve USY Ero\u011flu Yap\u0131 (Skyland \u0130stanbul Prime) markalar\u0131n\u0131n da gruba kat\u0131lmas\u0131yla, faaliyet alan\u0131n\u0131 tekstil, perakende, in\u015faat ve gayrimenkul sekt\u00f6rlerine geni\u015fletti.
\nBug\u00fcn Colin\u2019s, Loft, Ero\u011flu Giyim ve USY Ero\u011flu Yap\u0131 markalar\u0131yla 38 \u00fclkede 1.260 sat\u0131\u015f noktas\u0131na sahip olan X Ero\u011flu Holding, yakla\u015f\u0131k 15.000 ki\u015filik \u00e7al\u0131\u015fan kadrosuyla T\u00fcrkiye ekonomisine ve global istihdama katk\u0131 sa\u011flamaya devam ediyor.
\n2023 y\u0131l\u0131nda ger\u00e7ekle\u015ftirilen yeniden yap\u0131lanma s\u00fcreciyle \u201cX Ero\u011flu Holding\u201d unvan\u0131n\u0131 alan grup, \u201cDe\u011fer Verdi\u011finiz Her \u015eey\u2026\u201d mottosuyla inovatif, s\u00fcrd\u00fcr\u00fclebilir ve de\u011fer odakl\u0131 b\u00fcy\u00fcme stratejisini kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

X Ero\u011flu Holding, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc kapsam\u0131nda ba\u015flatt\u0131\u011f\u0131 “De\u011fer \u00dcreten X Kad\u0131nlar\u0131” projesiyle kad\u0131nlar\u0131n kendilerini en de\u011ferli hissettikleri anlar\u0131 g\u00f6r\u00fcn\u00fcr hale getirmeye \u00e7al\u0131\u015f\u0131yor. Kad\u0131n \u00e7al\u0131\u015fanlar\u0131n deneyimlerinden ilham alan proje, \u00f6zde\u011fer kavram\u0131na dikkat \u00e7ekerken bu hikayeleri kolektif bir ilham kayna\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7l\u0131yor. \u0130\u015fte detaylar…<\/p>\n","protected":false},"author":37,"featured_media":307604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[2149],"tags":[3455,73194,73193],"class_list":["post-307594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guclu-kadin","tag-guclu-kadin","tag-mucella-eroglu","tag-x-eroglu-holding"],"_links":{"self":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/307594"}],"collection":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/comments?post=307594"}],"version-history":[{"count":3,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/307594\/revisions"}],"predecessor-version":[{"id":307610,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/posts\/307594\/revisions\/307610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media\/307604"}],"wp:attachment":[{"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/media?parent=307594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/categories?post=307594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgrthaber.com\/mavikadin\/wp-json\/wp\/v2\/tags?post=307594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}